Category Archives: Uncategorized

Tony Robbins

tony robins

Tony gets access to the real investor strategies we need to know

And, he exposes what your financial advisors don’t want you to know.

It’s no secret that Tony Robbins has helped millions of people in the areas of personal development/motivation and he’s accumulated an impressive personal fortune in the process.

But he also puts his money and his efforts to good use too. In fact he’s feeding 50 million people on his own and partnering with others with a goal for 100 million.

The proceeds from his new book are going towards this cause.

Now he wants to educate us on how to manage our money.

I would encourage you to read/listen to Tony describe what’s in the book or just go buy it. It’s on offer in the US for just shipping and handling but here in Canada you’ll have to get it at the bookstore or kindle version.

I can’t wait to get mine. I have listened to interviews with Tony by Tim Ferris and another with Joe Polish and a group of folks who asked him questions. James Altucher has an interesting take on it as well.

Get it for yourself! Get it for your kids!

They don’t teach this shit in school 🙂

The Happy Secret to Better Work

By Reversing the Formula!

Don’t you just love being around and dealing with positive and happy people. Do you ever wonder their secret?

ImageGen

Shawn Achor – is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard.

He is also the CEO of Good Think Inc., a Cambridge-based consulting firm which researches positive outliers — people who are well above average — to understand where human potential, success and happiness intersects.

The social norm that we were led to believe was – work hard, be successful, and that will lead to happiness.

Shawn has shown that if happiness is on the other side of success you never get there because as you reach various milestones/bars you set, then you create new ones because you’re never satisfied.

What if you reverse the process to gain the happiness advantage? Want to see the kinds of things that will help you create happiness, help kick that dopamine in to create more energy, become more resilient, be more productive, active, intelligent and better at sales and getting results!!!

Watch this TED talk from Shawn…it’s only 12 minutes vs usual 18.

Slideshare is an incredible resource

I’ve posted this Gary V slideshare presentation here because I am a fan and while I saw lots of interviews with him leading up to the recent launch of his new book, I hadn’t seen this deck.

I actually have the kindle version of the book and bought it months ago but admit I haven’t got to it yet. So many already on the go in various stages and I admit that hard copy books I buy still seem to get priority over digital. And, I’m addicted to real high-lighters! I need to take some summer vacation to get more reading done. But I digress.

If you are a marketer, business owner then you really understand the shift that’s taking place in terms of the battle for attention with your clients and prospective customers, keep reading and find some great info on slideshare. Did you know since 2008 our attention span has dropped from 12 seconds to 8 seconds. A goldfish is at 9 🙂

I think it may be one of the most under-rated and under-utilized tools on the web. But companies and people are catching on.

Michael Brenner who is VP Marketing and Content Strategy for SAP has posted his top 12 slideshare presentations…last year he had a top 25. Maybe 12 more are coming in the back half of the year. Hell, we should all create our own top lists!

I like these presentations for a number of reasons…you get access to great info and ideas, because its not audio or video it’s easy to make note of stats etc, and you see how others assemble these powerpoint/keynote type decks and how they use visuals and images to tell their story.

Here’s some interesting stats I gleaned from some of the slides:

  • 90% of all internet traffic by 2017 with be video
  • emotional messages are 2x more effective than promotional
  • 83% of human learning is visual
  • articles that contain images get 94% more views
  • 73% of people surveyed wouldn’t care if the brands they used disappeared from their life
  • B2B companies with blogs generate 67% more leads/month than those without blogs

Check out some of the 12 presentations ( content, social, mobile, current internet trends, tools and lots more ) and then head over to slideshare and bookmark the site as an ongoing resource.

Facebook and PPC University

fb-pcc

Facebook :There’s been a lot of attention around Facebook marketing/advertising lately. There’s been some great online courses launched by Amy Porterfield and Andy Jenkins/Mike Filsaime. Their training leading up to their product launches was good.

Of course their are lots of other resources out there. I like Michael Stelzner from Social Media Examiner and on a recent podcast he interviewed Rick Mulready who’s another FB expert. You can read about it and/or listen to the podcast for some great insights…I liked to learn more about how re-targeting works. Check it out here.

PPC University : If you have been wondering how Google ad words and PPC works there is some great free training at PPC University. This is brought to you by the experts at wordstream. It is basic 101 – 102 and advanced training. Good stuff to know even if you are hiring out to conduct a campaign. See it right here.

Content Marketing; Over at Oktopost, they have 10 examples of great content marketing. Now of course most of these folks have big budgets but it’s interesting to see what they are doing. Small business can also create fun and engaging content. Your iphone will shoot good video, you can get some fun animation done through Fiverr and other freelancers. For example if you wondered what Sharpie would do to engage people on their blog take a look. And the Dollar Shave spots are fantastic. And an animation company took advantage of the world cup to show off what they can do. You can see the content examples here.

 

15 Captivating words you should be using in your Marketing

mktg

Headlines, sub-headlines, copy… these are all critical in your efforts to attract and communicate with your current and prospective customers. Certain words or phases have proven over much time/testing and results to be winners!

You need to be using these words in your marketing communications!

1. You:  It’s about the customer, you are speaking to them…You will, You can,

2. Because: give them a reason why, help them to take action

3. Free: everyone loves hearing free

4. Value: value implies that you are getting something that will be useful to you

5. Guaranteed: this is the ultimate way to minimize risk…everything to gain – nothing to lose

6. Easy: make it simple to decide, how easy to use, how easy to take the next step

7. Discover: something new or unknown…maybe give them an edge

8. Act now: a strong call to action motivating an immediate response

9. Never: can be used to point out a negative benefit…never lose your keys again

10. New: people are always on the lookout for new, the latest, cutting edge

11. Save: everyone loves to save…money, time, memories

12. Proven: folks like proof…it works, others have had success

13. Secret: there are secrets to getting what you want…secrets to success

14. Instant: instant access or gratification is far more desirable than waiting

15. How to: basically you are leading with your solution to get them to read more

Of course it’s possible to weave several of these words into a single communication…very effective. Make good use of those few seconds customers give you to capture their attention!

 

 

 

 

 

 

 

 

 

 

more bitcoin

Bitcoin is moving from its Deceptive phase to a very Disruptive phase. This Blog is going to explain why, and what you may want to do.

I’ve been tracking Bitcoin since its inception, and my confidence has grown to the point where I’m now trading in a portion of my gold holdings for bitcoin, buying it and accepting bitcoin for the Abundance 360 Summit.

What exactly is bitcoin?

For starters, bitcoin is a digital currency. As of right now, one bitcoin is equivalent to about $600 USD. Bitcoin is divisible down to 8 decimal places, or 0.00000001 BTC. You can buy things with bitcoin, sell things for bitcoin, and exchange bitcoin for other currencies (and vice versa).

At its core, bitcoin is a smart currency, designed by very forward-thinking engineers. It eliminates the need for banks, gets rid of credit card fees, currency exchange fees, money transfer fees, and reduces the need for lawyers in transitions… all good things.

Most importantly, it is an “exponential currency” that will change the way we think about money. Much the same way email changed the way we thought of mail. (Can you remember life before email?)

If you’ve followed my work, or participated in my Abundance 360 Summit, you understand that I teach and track exponential technologies using my “6 D’s” approach, looking for “user interface moments.”

Bitcoin is following the 6Ds and is on a path to go from deceptive to disruptive over the next 1 – 3 years. Allow me to explain.

Why Bitcoin is following the 6 D’s

1. DIGITIZED: Bitcoin is digitized money — it is a global, purely digital currency. Every bitcoin is traded, earned, sold, exchanged and bought in cyberspace. For this reason, it is living on Moore’s law and hopping on the exponential curve.

2. DECEPTIVE: Bitcoin software was released to the public in 2009 and for the first few years has been growing in its deceptive phase. Few heard about it, few used it and accepted it. In addition, the currency has been hard to use; therefore, it hasn’t had its “User Interface Moment” (the key transition from deceptive to disruptive). More soon.

3. DISRUPTIVE: As described below by my friend Barry Silbert (founder of Second Market), Bitcoin is about to enter its disruptive phase where its rate of acceptance and use will explode, as will its value. See below.

4. DEMATERIALIZING: Bitcoin is eliminating or dematerializing the use of physical money (bills and coins), even credit cards. But more than that, it is also dematerializing (read: eliminating) the need for central banks, lawyers and currency exchanges.

5. DEMONETIZING: Bitcoin eliminates middlemen (banks, lawyers, exchanges) and demonetizes the cost of transactions. No fees. It makes it cheaper to use, spread and share money.

6. DEMOCRATIZING: Bitcoin makes access to capital available to everyone, where there are no banks, no ATMs and no credit card suppliers. Ultimately, as we move (over the next 6 years) to a world of 7 billion digitally connected humans, Bitcoin makes currency available to anyone with a connection to the internet.

Bitcoin’s Evolution – Why it will be Disruptive Soon

My friend Barry Silbert (founder of Second Market) recently spoke as my guest at Singularity University’s Exponential Finance conference about Bitcoin. He provided an excellent overview of its near-term trajectory, summarized below. His input has also put me on the lookout for the “User Interface Moment” – that moment in time when an entrepreneur designs a piece of interface software (think Marc Andreessen and Mosaic) that makes it so easy to use bitcoin.

I’ll be reporting on those user interfaces, investing in those startups and helping to promote them.

Okay, now back to Barry Silbert’s insights. Barry outlined five phases for this digital currency that help explain where it’s been and where it’s going.

Phase 1: The period 2009 to 2011 was the early ‘experimentation phase’ for bitcoin (i.e. deceptive). Here the software is released to public and most technologists and hackers started playing with the code. During this phase, there was no apparent value to currency yet; mining bitcoin was easy and could be done by a single person on a MacBook or PC.

Phase 2: 2011 marked the beginning of the ‘early adopter’ phase (still deceptive). There was a lot of early hype and press around Silk Road (where you could buy drugs). The value went from less than $1 to over $30, then crashed. This spurs the first generation of bitcoin companies to build basic infrastructure: wallets, merchant processors, mining operations, exchanges, etc. – i.e. the early user interfaces.

Phase 3: 2012 thru mid-2014 marked the beginning of the ‘Venture Capital Phase.’ Folks like Marc Andreessen, Google Ventures, Benchmark and others have begun investing in Generation 2 Bitcoin companies. We are right in the middle of Phase 3 right now. Thousands of bitcoin companies are getting funding. Many of these are trying to create the “User-Interface Moment.”

Phase 4: Fall 2014 thru 2015 will like see the start of the Wall Street Phase. Here we will begin to see institutional money acknowledging digital currencies as an asset class, and they will begin trading it, investing it and creating products around it. This marks the start of the disruptive phase.

Phase 5: Finally will come the ‘Mass Global Consumer Adoption’ phase — this is where bitcoin becomes a major player in the global economy. When consumers feel it is easy, safe and secure to use bitcoin. It won’t be possible until after the “User Interface Moment” materializes, but I believe, as does Barry, that this is only 1-2 years out.

So now what?

Learn, do, teach… Go experiment! Create a bitcoin wallet and buy some bitcoin. There is no better way to learn than by doing.

First, there are a few bitcoin exchanges where you can “buy” bitcoins with dollars (or other currencies). The most popular exchanges are:

  • Coinbase (www.coinbase.com)
  • Bitpay (www.bitpay.com)

Tools you just might like

web building

 

I was at an event last night called donate and learn. It was from 5-8:30 pm and was time well spent. It was a combination of some scheduled presentations, some networking and raising some funds for a great cause. About 600 people were there.

I was exposed to a new service (at least for me) and I had found a few other great tools to enhance communication and such so todays post is to highlight those. I’m not going to go into any great detail other than to point you to them. Check them out if you are interested.

Easypromosapp : So this was a presentation last night by Brian and this is a service which allows you to engage and get more likes and potential customers on Facebook. You can run contests, do surveys/quiz, issue coupons via QR codes and even run reward type programs. And really cost effective! Go here to see it.

Wishpond: This has some features similar to easypromosapp and I was just reviewing it the other day. They have the additional capability of doing email marketing too. You can check it out here.

Now here’s some cool things to help with your email engagement.

Rapportive: If you use Gmail then you can add rapportive to your browser and instantly see some of the details and social media profiles of the people you are communicating with. Here’s the link.

Getsignals: If you haven’t heard back from someone and wondered if they have read your email, now you can know. Get signals works with Gmail or Outlook and will let you know. Great for timing your follow up… go here

Wisestamp: This is an expanded signiture that you can use with your emails. You can include a photo, all your deets and even your social media links, website etc. It’s all nice and neat. Try it out here.

That’s a wrap for today…hope you’re having a good one on anti-hump-day, make it a great week and enjoy living your best life now!

Cheers, Brent

Bold Action Drives Success and other musings

take-action

 

Hey…it’s anti-hump-day. Hope you are having a good one!

Chris Brogan: Chris is an awesome fellow and quite a smart businessman. I signed up for his newsletter and it’s always got great info. His main goal is also to help people develop their business and themselves and he’s very transparent about how he goes about building his own. Here’s a post on how bold action drives success.

How Facebook is making us miserable: Now I shouldn’t be even thinking this because I am a marketing consultant, FB ad’s are just the hottest thing going right about now and I was thinking this might be about how people are finding it a bit overwhelming. I know I am…well especially the re-targeting. Like whenever I do a little research about a company they start following me around and for sure on FB. Anyway the article is deeper than that and also gave me pause for thought about how many people could be effected by seeing so many success stories of friends and making constant comparisons with their own lives. Check it out here

Social Photo’s generate more engagement: Well it just continues to be more clear that photo’s are generating more engagement. And, in case your wondering…ENGAGEMENT IS the new SEO. Here’s some proof.

Tips on getting started with Instagram: Ok…so to follow that post up I wanted to dig a little deeper into Instagram. I don’t use it. If I want to post a photo I take it and post it to FB or whatever. But I know lots of people use Instagram and it is pretty cool. It has great sharing capabilities and you can also post 15 sec vids. So, if you are not using take a quick look here for some info.

So that’s it for now…hope you crush it the rest of the week…and to my fellow Canadians have yourself a great holiday weekend!

Cheers, and live your best life now!

Brent

Anti-hump-day news

Wednesday already? Where the hell does the time go?

Well, Monday was wasted…the -30 with windchill was finally to much for my ’08 battery in my SUV so after much boosting got to the mechanic and almost 600 bucks later was back in business. Shit happens…keep moving.

here’s a few thoughts for the week.

 

texting

Texting and driving – The other day I was with a friend in his car and we came across someone driving very eratically. Sure enough they were texting. We were pissed. That same day I got an email newsletter from Jill Konrath who’s a sales expert and she related a very personal story about her husband who was in a serious car accident about a year ago. A young women who was late for work and was actually texting her boss while driving; smashed into the back of him forcing his car onto a sidewalk where a man pushed his wife clear but he was killed. Tragedy. The women is in the process of being charged on a number of accounts.

I think a lot of adults, myself included, have been delinquent. It’s time to stop. And the message has to get through to young people. Just a shout out…do what you can to discourage it. Hopefully the laws will get tougher. Distracted driver cause of accidents now exceeds speeding and impaired driving…yikes!

In order to be found you have to be find-able – Austin Kleon is an author and speaker and is giving a keynote at the SXSW conference in the next few days. His latest book is Show your Work where he explores how people can use their resources, skills and connections to network in meaningful ways. Here’s his 10 principles for getting noticed

RTM Real Time Marketing – just for fun I have had my ipad out and somewhat followed the #hashtag conversations on Twitter for the recent Oscars and Grammy events. wow…it’s unbelievable the amount of people, tweets, companies, celebrities etc. now how to stand out and actually get seen is another issue. Here’s an article on a couple of strategies from some interesting brands.

Taking massive action – we all know we need to take action to get things done…easier said than done right? And massive action in the wrong areas may be wasted or ineffective action. Here’s some tips on taking smart action.

Chrome extentions – if you use Chrome as your browser there are some fantastic extensions. I love evernote and the web clipper, pocket and lastpass. I didn’t know bitly had one and have just added and am looking at the others. check it out

Visual content for social media – This is an exhaustive post (rabbit hole) but really worthwhile if you want to explore the exploding growth of using visuals in addition to text and links on your social media sites. Go forth.

Hey…have a great week.
Live your best life now!
Cheers, Brent

Canada’s Gold Medal Hockey – lessons for business

olympic gold

Well Canada secured it’s men’s gold medal Sunday morning. They beat the Swedes soundly while thousands of Canadians cheered loudly from their gathering places in the early hours. How they got there will be forgotten…more on that in a minute.

The women won their gold in much more dramatic fashion beating the US in overtime and having to score 2 goals in the dying minutes of the third period to send it to that overtime. The US was devastated. What were the lessons? Well the women just never gave up even when it looked bleak. Their coach was calm and kept them focused. They believed in themselves and just kept attacking. And the clutch players came up big as they usually do in these circumstances. It is no accident. They actually visualize getting the goal or making the play that makes the difference and then execute it.

And what about the men…the skilled NHL players. Well, they had been taking flack most of the games for not scoring. Sidney Crosby got his first goal in the gold medal game…the second and really insurance goal but it was important and that’s what he does. But the players and coaches were not worried about the lack of scoring. They were winning games. Their defence was awesome.The bigger ice surface traditionally yields less scoring…but the media and fans forgot about those things…they like goals. The team stayed it’s course and got the job done. They have the gold medal.

As entrepreneurs the lessons are simple…belief in yourself, putting your game-plan in place, playing right to the end like there’s no way you will accept defeat. Gold is sweet